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Ask Me About Connection Mastery!

Create your own mesmerizing messages that can
change a polite stranger into a fascinated prospect in 30 seconds or less!

Here's just a hint of what you'll get:

• The secret recipe for the 30-second message formula, all laid out in 4 CD’s, step-by-step, inch-by- inch, so you can't miss.
• Kiss your old promotion techniques good-bye and say hello to tools that will put your marketing message on steroids. 
• Market your business anywhere, any time you choose.  Watch the reactions you get.
• The 3 most important words your message must contain.
• Only 5% of people in business use this mind-blowing tool. And it's so simple your jaw will drop.
• What do you say next?  5 subtle techniques to turn up the heat in any conversation.
• Don't leave them satisfied.  Leave them hungry.
• What if they don't think they need you?  Try this amazing little trick and watch what happens.
• Make them wonder why they didn’t hire you instead.  With one little sentence.

Take a PEEK Inside Each CD!

CD # 1: WHY THE FISH ARE IGNORING YOUR BAIT

• Stop labeling yourself out of potential business NOW.
• 11 reasons why you have such a hard time promoting and telling people what you do.
• 17 shocking reasons why people don't listen to you (especially when they're faking it!)
• Find out how to snap their interest back to your business, whenever you want.
• 14 reasons why what you do is absolutely fascinating and needs a wider market.
• You aren’t describing the features of what you do – are you?  If so, stop!
• How to define your hooks – they’re your solid-gold bait. 
• Target the right audience.   You bank account will thank you.
• Four key ways you differentiate yourself and why you should use them right now.
• Unhearable Words – are you guilty?  There are hundreds of them and they can lose you business faster than the blink of an eye
• Trigger Words – these are so valuable that top salesmen actually keep them in safe deposit boxes.  What are yours?

CD # 2  IT’S NOT ABOUT YOU

• Why the first two most common words out of your mouth turn off the majority of your audience.
• The single biggest mistake you can make when introducing yourself to anyone in business.
• 3 big reasons why they need to categorize and dismiss you, and how you can stop it cold.
• Verbs can make or break your first impression. Are yours working double-time for you?
• Discover 4 crucial differences that turn a boring introduction into a powerful, charismatic business hook.
• Discover why using a range allows to you to wow clients better than any other technique.
• Don’t bury your lead!  You’ve just lost your audience!
• Money, Love, and Health.  What are you really selling?  How can you attach it to these three unconscious needs?
• Identify the primary need your service fulfills and create an ethical, subliminal offer for your prospect.
• Are you in an extremely crowded profession?  Coach, realtor, insurance, mortgage or finance?  Open with a Brain Twister and they’ll never write you off again.  
• Puzzle Questions – used sparingly, they can gain you instant rapport and the all-important buy-in of your listener.

CD # 3 TALK TO THEM IN THEIR LANGUAGE – NOT YOURS

• Meet the lizard brain – the single most important tool to make you magnetically attractive to your prospects, clients and future partners.
• Discover why numbers are the single most powerful tool to attracting more business NOW.
• Why numbers add a mega-ton of credibility to you and your business.
• Numbers arouse emotion - in 30 seconds or less.  And emotion is what will plant your message deep into the lizard brain, exactly where you want it to go.
• Why numbers create anxiety and how advertisers have been using this for years to make millions.
• How the media conditions us to hear numbers and how you can use this to attract more prospects.
• Steal these secrets from advertisers and use numbers to create urgency, hunger and desire.
• Dollarizing:  Only 5% of businesspeople use this powerful tool.  Time to join them!
• Numbers are a universal language.  When your clients hear the numbers, you’re talking their language.  Even if they don’t fully get what you do.
• Why you should dollarize up front.  As soon as you can.  Skip the features.
• Can’t dollarize?  Quantify!  9 ways to quantify your service and why this can make or break their interest in you.
• Change Woo-Woo to WOW!  If you’re in a legitimate, but alternative profession, numbers will validate you and give you the mainstream credibility you need to build your business.
• Elevate yourself.  Are you in a crowded field?  The numbers in your success stories will set you apart from your competition. 
• There are numbers hidden in your business that will knock their socks off.  5 Ways to find them.
• Qualifiers and why they work like magic to impress your prospects.
• How Educating your prospects can position you are the only possible choice.  (And it’s fun!)
• How to Educate your prospects and raise some healthy anxiety (and interest and curiosity).
• Micro-Stories - automatically lower the defenses of your prospects and draw them in.
• Story Openers with Status – Even better!  How to make your business glamorous, charismatic, and impressive.

CD # 4 DON’T GIVE AWAY THE STORE

• OK, they’re interested!  Why you should NOT give them all the details they ask for. 
• Why you can still lose their interest in a nano-second if you satisfy their curiosity.
• How to use silence to create a mini-marketing funnel that leads your listeners to ask for your number, your card, or a call.
• 6 Follow-ups and 5 reasons why they pay off, big time.
• The Headline Follow-Up.  Use this one to tantalize, establish credibility and provoke curiosity.
• The Short Success Story Follow-Up:  Keep it to 2 sentences and add a “disqualifer” to make yourself even more believable.
• Compose one-sentence stories that arouse an emotional need for money, love, health, safety or status.  Watch what happens.
• The New Level Follow-Up:   This automatically ups your status, every time.
• How the art of Not Bragging can instantly reposition your business in their eyes.
• The Range Follow-up:  how this lets you mention your top success with total authenticity.
• Why the Range Follow-up positions you for multiple markets.
• The Testimonial Follow-Up:  Discover how to slip testimonials into the conversation to hook your listener into identifying with your best clients.
• The “You Know?” Follow up - These invite confidence and get automatic, unconscious agreement from your listeners. 
• Media Secret:  Why you don’t always have to answer the exact question they asked you – and how this provokes even more intrigue about your business when done right.
• Why it is critical to deliver a follow-up and then stop talking.
• Comebacks: what to say if they already have what you do.
• 2 gentle techniques to allow them to think they should have hired you, instead.
• How to raise the bar of their expectations and why this is a powerful tool for your business.
• Lower the Heat: samples of Low-Key messages for social occasions.
• How to talk about your business at a party, a barbecue, or a sports event and still leave them with curious, intrigued, and hungry for more.
• How and WHY you should use your message on your site, with the media, and in your marketing materials.

Bonuses, Anyone?!

You didn’t think I’d let you squeak by without a bonus, did you?   They’re like icing on the cake!

BONUS #1:   PORTABLE PR: 

Time, Newsweek, The Today Show:  Use PR to take your business to a whole new level!

This CD contains an easy, painless blueprint of how to run your own PR campaign.

Do you know...

• One article about you in a major newspaper can generate clients for years to come?
• How to match your needs to the media's needs and become an expert resource?
• How to make the media come to you?

Public relations is one of the most powerful tools available for establishing yourself as an expert in your field, increasing visibility, and repositioning your business.

• Discover five critical rules for a press release they'll actually read.
• Find out where to steal great headlines. 
• Meet the media's needs first and get on their rolodex.
• Understand why the problems you solve in your business make great story hooks.
• Do your editor a favor - spot a trend.  Take your local story national. 
• Learn 12 angles that will grab their attention.  Answer the media's "so what?" factor. 
• Discover what never to say when calling an editor or producer. 
• Learn the best times to approach your local TV station.
• Uncover the secrets to getting talk shows and radio interviews.
• Target print media and create your own sound bites. 
• Learn 21 tips to a great media interview. 

The information on this CD alone is worth a $500 an hour consultation with a PR executive.  But it’s yours, free, when you order the “Speak Your Business” package.

BONUS #2:  A STAR IS BORN

Speaking is one of the fastest ways to boost your business. 

In this CD, you'll learn how to create a professional speech or seminar in one hour that will captivate your audience on any topic. 

Whether you're terrified of crowds or you love the applause, this powerful tool will elevate you as an expert, raise your status, and bring in more business.  (And with over 100 speeches on two continents, I should know!)

• Discover why you need to sell the audience on you before you start – or you might as well go home!
• If they just sit there and listen, they’ll take away 20% of what you say, so -
• Support your points with up to 25 different interactions. Now they'll take home 90% of what you say.
• Find out which type of charisma you have.
• Discover the right mix of content so you deliver solid goods without giving away your service.
• Speak to the visual, audio, and kinesthetic people in your audience.
• Make sure you include the four personality types in your speech to generate the most powerful response.

Find out how to close so they'll take you home - and ask you back for more

CAN YOU HANDLE MORE CLIENTS?

Could you take in more business?

Would you like more clients?

I love these questions.  Because once you start using a mesmerizing, dollarized, quantified message with enough trigger words to hook anyone’s deepest desire, your business can change. 

• Your confidence can transform. 
• You can bring in more clients. 
• You can make more money. 
• Starting NOW!

It’s like a Secret Weapon That Attracts and Attracts and Attracts.

And it can be yours, sooner than you think, with Speak Your Business in 30 Seconds or Less™.

Thanks!