Kathy was a crackerjack sales expert who could teach anyone to sell.

When people asked her what she did, she told them:

“I show entrepreneurs how to start making money to the tune of an extra 4-5 figures each month.”

So why weren’t people signing up in droves?

Kathy loved sales so much, that she forgot…

nearly everyone she talked to hated sales…

and secretly hoped their marketing efforts would bring in the business…
so they wouldn’t have to “sell” - ugh.

Kathy was ignoring the Elephant Under the Rug, or the Big Objection.

We all have one.

It’s the Big Objection that your prospects are afraid of, and that keeps them away from you.

Because no one ever talks about it.

Here are some Big Objections:

THEY SAY: I show entrepreneurs how boost sales by 4-10K a month.
YOU THINK: Oh sure!  Easy for you to say!  I hate sales!

THEY SAY:  I increase my client’s business with mobile marketing.
YOU THINK: Your service would never work for me.  I don’t even know what it is.

THEY SAY: We show overwhelmed professionals how to simplify their portfolios.
YOU THINK:   What makes you any better than my investment guy?

THEY SAY: I sell a skin care cream that takes 8 years off your face in 12 weeks.
YOU THINK:  MLM!  (Gasp!)  You want me to pester my family and friends!

THEY SAY:  We increased visitors to a healthcare site from 3.6M to 6M a month.
YOU THINK:  I couldn’t possibly afford that. 

What’s the solution?

1. Find the top 3 Secret Objections all your prospects have.
2. Mention each one casually as you talk to people.
3. This lowers their anxiety, since you brought up the bogeyman first.
4. Handle the objection before they have a chance to turn you off.

Kathy realized that if she talked out loud about how people dreaded sales, they paid much closer attention.

She began throwing in stories like these:

“When I met Julie she was afraid of those sleazy sales tricks she’d heard other people use.

“Now Julie has a whole new outlook on what selling really is. And she quadrupled her sales in 5 months.”

By deliberately mentioning “sleazy sales tricks,” Kathy…

1. Acknowledges that she knows what her prospects are thinking.
2. Demonstrates that it’s possible to quadruple sales without sleazy tricks.
3. Neutralizes the fear that her prospects have of sales.
4. Opens a much wider door to working with her.

What’s the Elephant under Rug in your Business? 

What’s the biggest secret objection people have to working with you?

Mention the objection, neutralize it, and you will have far more engaged listeners…

who will be much closer to working with you.

Because they trust you a lot more.

Try it!  It works!