Human beings are about pattern recopgnition.  If you tell me you’re a realtor, or attorney, or network marketer, my brain immediately goes to work and in nano-seconds I have you pegged, and I think I know all I need to know about you.  Wrong.  The Speak Your Business system is designed for pattern interrupt.  Where you interrupt the patterns that have already been created – even before you open your mouth, – you are re-writing the script in their brain, and you’re taking control of the conversation in a way very few people do.